Google Search Basics

Description

Google Search is essential to every business, whether you have a website or not. People use search to find businesses and products, and do much of their research online before ever visiting a business location. So you must work to control how your business shows up in search.

In this seminar we will review the basics of SEO (Search Engine Optimization), provide an overview of the Google Business Profile, and an introduction to Google Adwords. We’re partnering with BMP to help them support Middlebury merchants preparing for the 2020 construction season.

You will learn:

• The essentials of Search Engine Optimization
• How to improve your position in search results
• What a Google Business Profile is and how to use it to your advantage
• How to get started with Google Adwords

Our Presenter:
Rob is the president of the Addison County Chamber of Commerce and provides marketing guidance to Chamber members throughout the county. Before joining the Chamber, Rob worked as V.P. of Marketing for a digital publisher of business information products for executives. Rob is certified in Google Analytics and Google Adwords.